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MUMBAI TAXI FIAT 1100 Delight 

 

Black and yellow Mumbai taxi car was originally called the Fiat 1100 Delight. In 1965, its name was changed to Premier President and it became the Premier Padmini in 1974, named after the princess of the town of Chittor in the western Indian state of Rajasthan.

It became the car of choice for taxi drivers in Mumbai because it was economical, strong, had more luggage space, and could be easily repaired at small roadside mechanic shops,

MUMBAI TAXI CO.
T-SHIRT

 

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MUMBAI TAXI CO.  HAT

One size, fits the most

 
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Photographed in India, Made in USA 

 

 

In the spring of 2011, photographer Markku Lahdesmaki had a change to spend few days in Mumbai India. He found himself fascinated by the Mumbai taxis and their drivers. "I was traveling around the city with a translator and my friend Dinesh Dubei hopping from one taxi to the next. We were looking for interesting locations and then I created the scene with a nearby taxi, the driver and locals."

T-shirts are made in the USA. For the t-shirts the taxi car and the driver are being separated from the background to create a simple and interesting design.

 
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MUMBAI TAXI
BOOKLET

 

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Team behind the idea and design.

Anne Kauranen is behind the design work for the t-shirt line. Anne is an awarded graphic designer who has worked in the advertising world in London and Finland.

Markku Lahdesmaki is internationally awarded photographer, who has created iconic images for numerous advertising campaigns and his personal projects.